Today's Dance for Kindness!, an initiative of Life Vest Inside was a huge success happening in tons of cities around the world, but no other city was BIGGER than the BIG APPLE, the hometown of the founding organization. Kindness took to Times Square in a HUGE way. The amazing people at American Eagle donated their 15,000 sq. ft. of prime LED screen real-estate rising 193 ft. to the cause for 11-minutes, and I was given the DREAM opportunity to fill this magnificent beast with content!

12 individual screens ranging from 400 sq. ft. to 3000 sq. ft, and only 30 hours to put it all together! CHALLENGE ACCEPTED!

Sacrificing a night of sleep of most of my sanity, I got to work, and the results were phenomenal. Just have a look at the image below and read these testimonials.

I kid you not, the people walking through Times Square saw the screen and stopped in their tracks. It was mesmerizing! Even the dancers forgot to take their FREEZE positions for the FREEZEMOB because they were so captivated by the screens.

Orly Wahba - Founder, Life Vest Inside

Ari, it was AMAZING!!!!!! Thank you SO MUCH. The screens made this epic, THANK YOU!!!

Tory Dube -

What a privilege it was to be able to work on a project like this and to work with the inspiring people from Life Vest Inside. And of course, check out the Imagination Creations branding, spanning a total of 80 ft. on Broadway and 46th street!

More pics and video to come!